While I may sit on the SEO side of my office’s desk cluster, I strongly believe that PPC and SEO efforts can work off of each other to help achieve each effort’s goals. Plus, studies have shown that PPC ads do not cannibalize organic listings. In fact, the PPC and SEO teams are encouraged to collaborate with clients to ensure that overall, that business owner’s company is “winning” at the web—and team work makes the dream work, amirite?
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