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Reduce Your PPC Cost Per Lead
I have a confession. But let me explain. It was Mardi Gras, and I’d never had vodka before, and I was out of beads. Oh. No wait. Different confession. For the first few weeks of my employment at Blue...
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Web Marketing Insights from Google Ventures (Part 1)
Actions speak louder than words. This holds true whether you're trying to raise good kids or get your employees to do the things required to be a high-performance company. This timeless adage also...
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Remodeler Marketing Tip: Try Remarketing
This has happened to you. You visit a website; leave the website; go make a grilled cheese sandwich; get sucked into watching an entire series of a show you didn’t even know you cared about; log on to...
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PPC: Why Should I Bid on My Brand Name?
At Blue Corona, we always emphasize increasing the amount of non-branded search engine traffic (whether it’s through pay per click (PPC) or search engine optimization (SEO)) to your website....
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PPC & SEO for Restoration Companies
It's July 4, 2013 and I've got restoration on my mind (maybe because I'm thinking off all the fire damage jobs bound to be generated by drunk people shooting illegal fireworks from their tinder box...
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The Best PPC Ad Extensions for Contractors
If you own a contracting company and you’re interested in growing your business, you’ve probably accepted that the yellow pages no longer offer a high advertising return on investment and you’ve...
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Contractors: Should You Invest in Both PPC & SEO?
At Blue Corona, our clients always ask us if it’s okay to run pay per click (PPC) and search engine optimization (SEO) campaigns at the same time. They want to know if a PPC campaign will affect their...
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Why Is My Pay-Per-Click Ad Not Showing Up?
When managing a pay-per-click (PPC) campaign, there’s nothing more frightening than searching for your ad on Google to find that your PPC ad is missing from the paid results. It’s like getting to...
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Changes to Google's Ad Rank Algorithm
Google is making big changes once again. About a month ago, Google rolled out Hummingbird, the new algorithm for organic search. You may have assumed Google engineers were on vacation sipping Mai Tais...
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Event Driven PPC Campaigns
Sometimes I imagine the scene in Billy Madison where Adam Sandler is making the shampoo and conditioner bottles battle over which one is better when I think of pay per click (PPC) and search engine...
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How to Use PPC Keyword Data for SEO
Remember when Google moved to secure search by default and we lost all our organic keyword data in Analytics to the oh-so-helpful keyword (not provided)? And then remember when we decided we didn’t...
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Using Match Types for PPC Campaigns
While I may sit on the SEO side of my office’s desk cluster, I strongly believe that PPC and SEO efforts can work off of each other to help achieve each effort’s goals. Plus, studies have shown that...
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5 Ways to Boost Your PPC Efforts Before Year-End
There are just a few short days left in 2013—the year of government furloughs, wrecking balls, and a royal baby. While those were some of the top Google search trends this year, Google search also...
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What’s IN and OUT for Online Marketing in 2014
It seems like just a few days ago that I was accessorized with all the gold and sparkly jewelry that my roommate and I owned and ringing in the New Year. In fact, it was just a few days ago, but 2014...
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The Truth About AdWords for Small Businesses
I’ve got a friend who does pay per click (PPC) management for a monster of a marketing firm in D.C. She’s one of hundreds of Web marketing analysts at the firm, and she manages huge AdWords accounts...
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What Is a Landing Page?
When it comes to getting your website ranked in search engine results, most people are surprised to learn that Google doesn’t rank websites—it ranks Web pages. That’s why one of our initial SEO...
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Is Google Encrypting Paid Keyword Data?
I used to live in my Google Analytics organic keyword data. Not just professionally, as an SEO campaign manager here at Blue Corona, but also personally, in my keyword data for my personal blog, Lex...
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Why You Should Not Search for Your Google Ads
If you’re currently investing in pay-per-click (PPC) advertising for your company or paying someone else to do it for you, great! With traditional forms of marketing no longer producing a reasonable...
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The Death of Bing Ads Express
There’s a lot of fuss in the online marketing community about Bing’s choice to cease Bing Ads Express. Frankly, I’m not sure why. When I first read the news that Bing was stopping access to Bing Ads...
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Common Misconceptions About Paid Search
Paid search can be a great investment, if it is done correctly. I’ve talked to some people who do not believe that it works, but paid search can be well worth it, if given the proper amount of time,...
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