PPC Me Now: Basic Components of a Paid Ad

For our last PPC Me Now blog, we covered AdWords bidding and Quality Score. Today, we’ll cover the basic components of a paid ad.

Paid text ads within AdWords are fairly simple. At a very basic level, a paid ad has five components (aside from Ad Extensions, which will be covered in the next lesson):

1. Headline
2. Description Lines
3. Display URL
4. Destination URL
5. Landing Page

Here is what an ad (also known as ad copy) typically looks like:

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