Clik here to view.
PPC: The Realm of Low-Quality Plumbers Only?
There's a definite rivalry that exists between the SEO and PPC teams here at Blue Corona (you might recognize our day-to-day struggles), but even I have to admit that Sean, Hannah, Ellie and the rest...
View ArticleClik here to view.
Does PPC Cannibalize SEO?
At Blue Corona, we offer full-service online marketing, tracking, and analytics to ensure that small business owners are investing in the best advertising campaigns to drive sales and grow their...
View ArticleClik here to view.
AdWords Update Aug. 2014 to Impact Exact & Phrase Match Keywords
Back when organic keyword data was still a thing (wow, I must be an SEO dinosaur), I remember sorting through Blue Corona’s keywords and softly chuckling at my deskicle (it’s not quite a cubicle) at...
View ArticleClik here to view.
Website Call Conversions Take Google One Step Closer to Commerce
Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track phone calls generated by their Google PPC ads. Recognizing the...
View ArticleClik here to view.
Increase Lead Conversions With Giveaways
Blue Corona is offering FREE website analyses! Could your website benefit from inbound marketing and SEO? Most likely! Blue Corona is a marketing analytics and optimization company that helps small...
View ArticleClik here to view.
“I Only Want My Ads to Show on Mobile”
You want your ads where your customers are, and more and more often, your customers are searching on their mobile devices—not on their desktops. Even if mobile search wasn’t fixing to overtake desktop...
View ArticleClik here to view.
New AdWords Extension: Callout Extensions
Google recently announced a new ad extension called callout extensions on their AdWords blog. This new extension allows you to take up more space, or “real estate” on the search engine results page....
View ArticleClik here to view.
Why Aren’t My Remarketing Ads Showing?
Remarketing is a feature on Google that allows your ads to easily reach people who have previously visited your website or a certain page on your site. Your ad appears to previous visitors via the...
View ArticleClik here to view.
The Difference between SEO and Google AdWords
If you have been reading up on online marketing, chances are there are a few key words you have seen over and over. Words like pay-per-click, AdWords, SEO, and organic search. Chances are, like I once...
View ArticleClik here to view.
Will Amazon Leaving Google’s Search Network Impact Your Business?
If Blue Corona’s Maryland office was nearly as cool as its Charlotte office, we would play a daily “morning jam” to get us all amped for the long day of online marketing badassery ahead. The song I...
View ArticleClik here to view.
PPC Me Now: An Intro to Paid Search
Are you ready for an adventure of a lifetime? This adventure is full of ups and downs. You may run into a Panda or a Hummingbird along the way, but I will get you through it. I am determined for you to...
View ArticleClik here to view.
PPC Me Now: All About Campaigns
Now that you’ve decided to begin your journey to understand Paid Search (if you haven’t started your journey, begin here for an intro to Paid Search), let’s take a step out into the AdWords jungle. It...
View ArticleClik here to view.
PPC Me Now: Ad Groups, Ahoy!
As you may have learned in the previous PPC Me Now post, each paid search campaign contains a number of ad groups. Ad groups are a way to categorize similar products or services that you are...
View ArticleClik here to view.
PPC Me Now: What Are Keywords?
Today we’re going to work with the smallest creatures in the AdWords realm. Some of them are illusive, while some of them can be easily seen. But in order to find them, we need to be meticulous with...
View ArticleClik here to view.
PPC Me Now: Intro to Keyword Research
Research is essential before you begin to do almost anything. While the amount of research you do depends on what you are doing, there is still an element of research. For example, if a homeowner wants...
View ArticleClik here to view.
How to Remodel Your Marketing with PPC
Since it is remodeling week on the Blue Corona blog, you get not one, but TWO of my posts today. Feel free to head to my post on Keyword Research, or read on about remodeling your online presence with...
View ArticleClik here to view.
PPC Me Now: AdWords Bidding & Quality Score
Last time in PPC Me Now, we went over how to do basic keyword research. Now that you understand how to do that, you need to set a bid for those keywords and understand the importance of Quality Scores...
View ArticleClik here to view.
PPC Me Now: Basic Components of a Paid Ad
For our last PPC Me Now blog, we covered AdWords bidding and Quality Score. Today, we’ll cover the basic components of a paid ad.Paid text ads within AdWords are fairly simple. At a very basic level, a...
View ArticleClik here to view.
Benefits of Using PPC Ad Extensions
Ad extensions are shown below your ad copy. They allow you to take over more online real estate on the search engine results page and help to boost your ad’s rank on the search engine results page.For...
View ArticleClik here to view.
PPC Me Now: Display and Remarketing Ads
In addition to targeting people who are actively searching for your products or services via search engines, you can also build brand awareness and encourage future deals with display and remarketing...
View Article