This is a question that I hear a lot – should I pause my campaign for the holiday? There is no easy answer for this as the answer varies from client to client. Here are some things that you need to consider when you ask this question.
What's your budget?
Budget is one of the most important things to consider when you are thinking about pausing your PPC campaigns for the holidays. If you do not have a limited budget, I recommend keeping your PPC campaign on for a number of reasons: