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Should I Pause My PPC Campaigns for the Holiday?
This is a question that I hear a lot – should I pause my campaign for the holiday? There is no easy answer for this as the answer varies from client to client. Here are some things that you need to...
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PPC Me Now: Google Shopping Campaigns
Happy Thanksgiving! And to all of you outside of the USA, happy Thursday! A lot of stores are opening on Thanksgiving now rather than on Black Friday. While this is looked down upon by some, selling...
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Is Advertising on YouTube Worth It?
YouTube is an extremely engaging search engine and social network. I’ve been known for finding one thing on YouTube, then going to the next, and the next thing I know, I’m watching some strange German...
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Why Aren’t PPC Clicks Considered Leads?
SEO and PPC both have clicks, conversions, and leads. However, a common misconception is that clicks are the same thing as leads. Think of it like this: you wouldn’t consider someone who briefly came...
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How to Make Sure Your Ads Are Seen on Google
Advertisers and business owners alike went into full-on freak mode this month after Business Insider released an article titled “Google Just Admitted More than Half of the Ads It Serves Are Never...
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Why Should I Optimize My AdWords Account?
Once you have set up your PPC account, it is important to continually optimize the account. Imagine buying a brand new home. You put so much work into it, you wouldn’t want to neglect it for the rest...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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Get More Website Visits in Your Service Area
If you own a local business, increased website traffic is not necessarily a good measure of online marketing success. After all, if you’re an electrician in Chicago, who cares if you’re getting more...
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How to Get More Phone Leads
Data-driven. It’s become a little bit of a marketing buzz word, hasn’t it? While I can’t speak for other marketing companies, I can safely tell you that every single employee at Blue Corona takes a...
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Getting More Leads at a Lower Cost
When companies contacted Blue Corona for online marketing services in our early days, we were usually the first web marketing partner they worked with. Nowadays, most businesses who come to us have...
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How to Get Traffic to a New Website
If you want to generate more business from the web, investing in a website is a logical first step. Many business owners would mistakenly describe their website as an online brochure, when it really...
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