If you want to generate more business from the web, investing in a website is a logical first step. Many business owners would mistakenly describe their website as an online brochure, when it really has the potential to act as a virtual sales rep (who never sleeps or takes vacations!).
But even those who understand the potential their website plays in growing their business, there’s still a little bit of a misunderstanding, namely, “if you build it, leads will come.”